[citation needed] After graduating from Boston University in 1997 with a business degree, he moved to New York City in order to work in the fashion industry.
[11] In September 2004, Panichgul produced his first ready-to-wear collection and became recognized by fashion press, editors and stylists, as well as celebrities like Rachel Bilson, Demi Moore, Michelle Obama, and Sarah Jessica Parker.
In 2007 he produced a fashion line for The Gap after being singled out by Anna Wintour of Vogue Magazine, as chronicled in the 2009 American documentary film, The September Issue.
[12][5] In 2015, Vivian Chou's company Bright Fame Fashion acquired a controlling interest in Thakoon Corp. for an undisclosed sum;[13] Murdoch sold her share of the business.
[22] Panichgul was also the force behind the creative platform HommeGirls: a magazine and retail site that celebrated menswear and tomboy style and culture among women.