It mainly sells in department stores in about 30 countries including the Americas, Europe, Japan and Southeast Asia.

[2] François Nars was born in Tarbes in the south of France,[3] and grew up influenced by his mother Claudette and her collection of designer clothes.

After graduating from Carita Makeup school in Paris, Nars moved to New York in 1984,[4] and became known for his love of color and modern style.

Although the company was sold to Shiseido in 2000,[6] Nars remains as artistic director, in-house photographer, and copywriter for his brand.

In a public statement the company said: "We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region.