[1] The company has gained attention for its use of public lobbying via mainstream and social media in order to influence supermarket retailers to stock their products.
[5][6][7] In addition to social media efforts, Thankyou had support from the Channel 7 programme Sunrise as well as celebrity endorsements from Chrissie Swan and Jules Lund.
"[4][8] In August 2013, it was revealed that Thankyou was giving up to 30 per cent of its profits to Samaritan's Purse – a controversial evangelical Christian organisation that proselytises in developing countries "with the aim of demonstrating God's love and sharing the good news of Jesus Christ".
[9] Samaritan's Purse was not a signatory to the code of conduct run by the Australian Council for International Development, which bans aid as a vehicle for promoting religion or political groups and requires financial transparency and auditing.
News.com.au noted that the company has already been gradually withdrawing for the bottled water category for several years due to strong competition from supermarket home brands.