"That's the Way Love Is" is a 1967 Tamla (Motown) single recorded by The Isley Brothers and produced by Norman Whitfield.
It was his third consecutive million-selling solo hit after "I Heard It Through the Grapevine" and "Too Busy Thinking About My Baby" written by Whitfield and Barrett Strong.
Whitfield took the up-tempo Isley Brothers record, and turned it into a slowed-down psychedelic soul opus.
Like "Grapevine", Gaye delivers the song in an emotionally wrought fashion, approaching a preacher-like tone through which he tells a woman to "forget" her lover now that the lover has gone off to someone else.
The song peaked at #7 on the Billboard pop singles chart and held the #2 spot for five weeks on the soul singles chart in October 1969[2][3] (it was held off by The Temptations' "I Can't Get Next To You"), eventually selling a million copies.