The term was defined in 1990 by Deborah Rhode who published a paper by this title in the 1991 Yale Law Journal.
[1] The term, inspired by difficulties of people grappling with class and racial issues, was applied by Rhode specifically to the women's movement as being a problem of perception, since "the most traditional approach has been to acknowledge gender disparities, but to deny their injustice".
[1] Twenty years later, the problem was revisited by Brenda Frink of the Clayman Institute for Gender Research with her article The persistence of the no-problem problem.
[3] The idea of perception in the problem had been taken a step further and been distilled into an issue of physical appearance, since "women who fall short of cultural beauty ideals are disadvantaged in jobs, salaries, and promotions even where looks bear no obvious relationship to performance".
In 2014 Ilene Fischer wrote a blog in the Huffington Post titled The No-Problem Problem applying the term to the gender pay gap at Microsoft.