It is part of the channel's 100 Greatest strand of programmes, and was presented by Graham Norton.
[1][2] A public poll was conducted on both the Channel 4 website and The Sunday Times newspaper to determine the outcome of the result.
There were also two feature contributions in the programme, one from Peter Kay looking at some of the most obscure adverts in history, and the other showcased some classic international adverts with Gail Porter.
Since its original broadcast, the programme has been repeated numerous times on both Channel 4 and E4.
On its first two reruns — in both 2003 and 2004 — additional inserts were added that showed some adverts that were not part of the original vote in 2000.