"[6] their focuses are on combatting slavery around the world through educational awareness and prevention, the protection of survivors, the prosecution of traffickers, and various partnerships.

[7] Christine Caine, a leader from Hillsong Church, founded The A21 Campaign organization in 2008 after she discovered what she believes to be insufficient action taken against human trafficking.

[8][9] According to their mission statement, The A21 Campaign works towards: Their efforts are focused in and supported by teams in Greece, Ukraine, Australia, US, Bulgaria, United Kingdom, Norway, South Africa, Thailand, and Spain, where trafficking is most active.

This all-female UK team rowed across the Atlantic Ocean, following an old slave trade route from the Canary Islands to Barbados, and crossed over 2,600 miles in a record-setting 45 days to raise awareness and funding for The A21 Campaign.

The song was inspired by The A21 Campaign and was aimed at raising global awareness and was released on February 27 of 2012, in recognition of the estimated 27 million slaves throughout the world today.