It serves as a networking organization that connects its members, who pay a yearly fee, to other companies and people within the industry.

Categories include Consumer Magazine Single Page, Poster, Website, Radio, and Newspaper.

In 2012, The Ad Club released re-hatch.org:[3] a comprehensive archive of winning work from Hatch Awards.

Another more notable aspect of the awards is the scholarships given out to a handful of Boston Public School students who have shown interest in the advertising community and exceptional academic performance throughout High School.

The EDGE conference in an annual event that examines current developments and new innovations in the marketing world.