[1] The album was launched in Nairobi, Kenya, and was sponsored by Tanzanian telecommunications company Halotel.

[2][3][4] She made her entrance into the album launch with best friend Willy Paul on her side.

[5][6] The African Princess is an album which showcases the way in which several music genres have influenced, and been 'swahilised', to form Bongo Flava.

This is despite her being considered a powerhouse in the African music industry, having amassed more than 100 million views on YouTube over her career.

The album was co-produced by her regular collaborator, Kimambo Beats, along with Ringtone and Ema Beats of Tanzania, and was executive produced by her mentor and former fiancée, the late Ruge Mutahaba, who died shortly before the date of the album launch.