[5] The paper is printed twice weekly, on Tuesday and Thursday, and distributed to towns through the Great Southern region including Albany, Cranbrook, Mount Barker, Jerramungup, Ravensthorpe, Katanning and Walpole.

Australian Advertiser co-founder, Lancel Victor de Hamel, arrived in Albany in 1886 and announced his intention to run for mayor.

De Hamel was given little support from the only paper in town, the conservative Albany Mail and King George's Sound Advertiser.

He then set up a second publication with his partner, William Forster,[6] called the Australian Advertiser which first published on 14 May 1888.

[16][17][18] The Robert Holmes à Court company, Bell Brothers, acquired the paper in 1973 along with local radio station 6VA.