[1] The American Home lost money its first four years, and occasionally entire issues were omitted.

[6] As part of its desire to move out of mass circulation publications, Curtis sold the magazine in 1968 to Downe Communications.

[7][8] John Mack Carter purchased it in 1973, and it was acquired in late 1975 by the Charter Company.

Her goal was to maintain a circulation of 2.5 million and appeal to newly liberated women.

She said she wanted the magazine to “speak intelligently to the college-educated and informed woman,” telling the targeted reader how to “run her home with flair, beauty and pizzazz.” [11] The publication saw slight gains,[12] but not enough to save what the New York Times referred to as a “fixture on the American publishing scene.” [13] After several years of losses,[6] and in an era that saw the closure of the mass circulation magazines Life, Look, and The Saturday Evening Post, the last issue of American Home, with a cover date of February 1978, was published in late 1977.