It began as a 16-page weekly on June 12, 1912, as a means of uniting Jews from Minnesota behind the cause of Zionism.
In 2009 publication changed to biweekly, and as subscriptions and advertising revenue continued to fall it switched to a monthly schedule from March 2019.
The paper was founded by Samuel Deinard, an Eastern European Jew who arrived in Minneapolis in 1901 to serve as the rabbi of Reform Judaism Temple Shaarei Tov.
He launched another weekly paper Scribe in 1907 which included a four-page Yiddish supplement.
Rabbi C. David Matt of the Adath Jeshurun Congregation took over as publisher, maintaining the role for over 60 years.