The film was a trend-setter at that time, as it was one of the first to effectively and humorously, often resorting to the slapstick kind, portray the dialect of the Old City, Hyderabad and the Hyderabadi tongue.

Based in the old city, Ismail bhai (Dheer Charan Srivastav) and the gang meet up near Charminar and start their daily routine with gossips, babble and talks of bravery.

Pranay and Rochak are dating their office co-workers, while Ismail bhai and his gang keep planning a strategy to seek their revenge.

He met numerous people, investigated the culture of NRI's living in Hyderabad, and learned about the working conditions in call centres.

[5] The directors and producers believe that this movie covers the entire Hyderabadi culture, right from bonalu to baraat, from biryani to the pub life.

The five-minute rap song 'Hyderabadi Biryani' was shot in 77 different locations of Hyderabad like the Chudi Bazaar, Taramati Baradari and Tank Bund.

[5] A critic from Full Hyderabad wrote that "But you won't need any language to decipher this one - humor, flavored with nuances of the city, is contagious on its own merit".

[7] The film not only gained popularity in Andhra Pradesh and the other parts of India but also among the large diaspora in the Middle-East and the US, attributed to the Internet and availability of original as well as unlicensed DVDs.

With unauthorized DVDs being released in huge numbers, several raids were conducted and lakhs of illicit copies were recovered.