[1] The song discusses the way in which the media encourage knee-jerk reactionary thinking, and the idea that society at large keeps people under control via the tabloids and 24-hour drinking culture.

It depicts the working-class hen-night culture and culminates in two separate hen parties coming together in a "gang war" style fight after they have been banned from a high-class restaurant 'NOBLESSE' at the request of the upper middle-class diners.

The single came with special artwork created by Dandy/Beano artist Nigel Parkinson, and features caricatures of the band with various Beano characters.

A limited 7" single containing an exclusive Beano poster, was only available through the Kaiser Chiefs website.

[2] Despite only reaching #22 in the UK Singles Chart[3] (the lowest peaking single by the band since the original release of "I Predict a Riot"), it has received significant airplay on contemporary radio stations.