The Hunger Site was started by John Breen, a computer programmer from Bloomington, Indiana, in June 1999.
"[1] Faced with increasing costs, Breen sold the site to GreaterGood, "a Seattle-based online shopping mall that gave part of its sales to charity" for an undisclosed amount in February 2000.
[2] In July 2001, following the dot-com bubble crash, GreaterGood ceased operations after losing $26 million in venture capital.
CharityUSA currently claims that 100% of the website's sponsor advertising revenue is paid to the aforementioned non-profit partners.
An additional $1,532,685 was paid to charities on product and advertising sales in 2008.In 2007, the company founded the 501(c)(3) nonprofit GreaterGood.org,[6] and it now publishes annual updates of the donations from its various programs at that site.
Daily updates of the results of the "Click to Give" program also can be found at The Hunger Site's home page.
Each click on the "feed the starving" button he estimated as worth 0.7¢, based on average click-through rates.