The Apprentice 10 is the tenth and final original format installment of the United States version of international franchise and reality game series The Apprentice.
The theme of the season is "second chance" and the contestants are those affected by the Great Recession.
The format of the show is much the same as was employed between the first and fifth seasons, with the changes introduced in The Apprentice: Los Angeles being discarded.
The biggest change is to the rewards—unlike the often lavish rewards that had been granted in prior seasons to the winning teams, in this season, the winning Project Managers are rewarded with one-on-one meetings with some of America's best-known business leaders and CEOs.
In addition, critics roundly condemned the decision to bring back the non-charity format, saying it was inappropriate to do so during an economic crisis (although this season was dedicated to helping victims of the recession).