The paper was started, owned and edited by Kevin L. Hoover, a former founding member of Michigan band, The Sparklers.
Topics such as marijuana, homelessness, environmental issues, city council meetings, festivals, fundraisers and the local semi-pro baseball team are often found within its pages.
Kevin L. Hoover was a reporter with the Union at the time of its termination and realized that a niche had opened.
Likely due to its "new thrust in journalism", and its close allegiance with Arcata's "more colorful side", the paper quickly gained in popularity and size.
The Arcata Eye gained a reputation for its police logs and recurring themes about local street life.