The Armstrongs is an access-all-areas insight into the unorthodox and sometimes ruthless business antics that are routine at "U-Fit", Coventry's third-biggest double glazing company.
There is some discussion as to whether it is a true fly-on-the wall documentary, a fictional comedy with an elaborately constructed presence on the internet, or a mixture of the two.
[1] Driven by the desire for profit, management team John and Ann Armstrong are constantly spying on their unwieldy sales force with CCTV cameras and phone taps.
But motivating the team is an uphill struggle and John and Ann must resort to ever-more desperate measures to boost sales.
John mostly just swears a lot and criticises Ann's schemes for improving the company – such as hiring a Zimbabwean motivational guru called Basil Mienie (pronounced 'meanie').