The Art of Insincerity is a debut album released by the Irish alternative rock sextet, Royseven.

It was recorded at Grouse Lodge studio and released on 20 October 2006, reaching #17 in the Irish Albums Chart.

The single "Happy Ever Afters" was performed on Tubridy Tonight on 4 November 2006, a show that featured a selection of comic and political guests in the form of Mario Rosenstock, John & Richard Bruton and Des Bishop.

[1] All lyrics are written by Paul Walsh; all music is composed by Royseven