The Asia Group (TAG) is an American strategic advisory firm based in Washington D.C., providing consulting services to companies looking to expand into the Asia-Pacific region.

[4] On June 21, 2017, TAG announced that former US Ambassador to India Richard Verma would be joining the firm as its Vice Chairman.

[5] In 2019, former US Consul General in Hong Kong Kurt Tong joined the firm as partner.

[6][7] In January 2021, Campbell left the firm to serve as National Security Council coordinator for the Indo-Pacific, and is now Deputy Secretary of State.

Campbell's personal consulting clients at TAG included Northrop Grumman, McKinsey & Company, Raytheon, and Lockheed Martin.