The ACT member companies finance, produce, promote and distribute content and services benefiting millions of Europeans across all platforms.
By offering a wide range of choice and variety to the viewer, commercial broadcasters are a leading source of entertainment and information to millions of European citizens.
As commercial television models proved popular with viewers, so many new channels were launched, and ACT membership grew quickly.
ACT engages with the European Union's institutions to achieve a balanced and appropriate regulatory framework which will encourage further investment and growth in the audiovisual sector.
The ACT promotes and advocates the interests of its member companies in a wide range of media policy issues at European level.