Through Rank's direct links to Hollywood the hotel attracted guests including Steven Spielberg, Marlon Brando, Harrison Ford, Lauren Bacall, Liza Minnelli and Warren Beatty.

Rank encouraged the stars of its films (including Elizabeth Taylor) to take up residence at the hotel whilst working on projects in England.

The Hollywood Reporter observed that there were more movie stars to be seen in London's Athenaeum than in the Polo Lounge of the Beverly Hills Hotel.

[3][a] The current General Manager Joanne Taylor Stagg took over in 2019 [4] In 1992, the Athenaeum was purchased by Ralph Trustees Limited, a family-run business who also own The Grove in Hertfordshire and the Runnymede Hotel & Spa near Windsor.

[5] The Hotel has a dedicated Kid's Concierge service which takes care of children's needs and helps families to plan itineraries.