It was established in 2006 by British rock band Coldplay, as they wanted to have a place where they could "rehearse, write, work on artwork or just relax", following the release of X&Y (2005).

[4] Will Champion described it as a bigger version of Jonny Buckland's bedroom,[4] from the time the group studied at University College London.

[5] Producers Dan Green and Rik Simpson converted the ground floor into a studio, which was good for overdubs, but difficult for full band recordings.

[7] Champion stated the group would visit the building every day with no pressure and simply work on their music, marking a significant contrast with the experiences they previously had on a studio, when most recordings ended up getting scrapped or had to be redone because more rehearsal and writing sessions were needed.

[6] The studio was originally designed to be a more contemporary facility, since its equipment include a Pro Tools HD system, a Slate Raven MTi touchscreen controller, racks full of outboard gear and an SSL Matrix console.