The album was originally titled Introducing Purple St. James with the song "Your Love" as the lead single.

The album features elements of electronic soul and pop influenced mixed with R&B music.

Completing 'The Ballad...' with Phonte and Nicolay allowed me an opportunity to return to the joy of making music and to create a project that is sexy, fearless, beautiful and sincere.

In March 2010, she released the first single "Why Dontcha Call Me No More" which was available as a free download on the Foreign Exchange Music's website.

In May 2011, Yahzarah confirmed on her Twitter account that a video for her single "Love Come Save the Day" was progress.