Epstein and the group agreed and the title launched in August 1963 with a print run of 80,000.

In addition, Beatles roadies Neil Aspinall and Mal Evans wrote many of the articles, and artist Bob Gibson created numerous cartoons and caricatures of the fab four on a regular basis.

(He eventually did the cartoons for the Beatles' 1967 Magical Mystery Tour EP-set/US-album booklet.)

In May 1976 O’Mahony revived the publication and republished all 77 original issues surrounded by eight (later sixteen) pages of new Beatles news and articles.

The reissue programme was completed in September 1982, coincidentally at a time when interest in the band was high due to the impending twentieth anniversary of "Love Me Do".