On October 15, Dawson's online merchandise store was launched; it was sold out in under thirty minutes and accrued over half a million dollars in sales.

[3][4] Dawson's and Star's collaborative eye shadow palette received a positive reception and the collection sold out immediately after technical issues were resolved.

[8][9] The merchandise store sells hoodies, phone cases, pig-shaped backpacks, hats, joggers, sandals, and t-shirts.

[13] Charles responded with a video called "tati" and later "No More Lies", which explained how the situation occurred and refuted many of Westbrook's claims.

[23] Notable artists such as Catie Turner,[24] Hoodie Allen,[25] and Ricky Montgomery[26] had multiple songs featured throughout the series.

[36] Almost immediately, Shopify, the company that hosts Star's website, crashed due to high levels of traffic.

Initial reactions to the launch were mixed; at stores, some stated that they had difficulty, while others were successful in getting the collection—however, most reacted negatively to the website crashing.

[4] During the finale of the series, Star said The Conspiracy Collection set a record for most Morphe sales[42] and that the Mini Controversy palette would change for the March and May 2020 restocks.

[45] After the launch of The Conspiracy Collection, some customers who bought the palette complained on social media it contained tiny hairs or fibers.

[49] Star stated on his Instagram Stories only thirty-five of the more-than-one million palettes produced were affected by this mistake, which had been resolved.

The eponymous first episode of the series was relatively uncontroversial; fans praised it for "feeling like a movie" and including Star's and Dawson's discussions about personal insecurities.

They considered it "the smartest advertising campaign of the influencer age" and praised the series for covering the business of the makeup world in detail.

Casey added, "I have never seen anything that better untangles, re-tangles and then sets on fire the ... rat king of money, power, influence and eyeshadow at this particular point in time in the hell world, whether they are doing it consciously or not".

In an article about Star, Scaachi Koul of BuzzFeed News stated the producers "used [the series] as an opportunity to promote a new 'Conspiracy Collection' makeup collaboration to their vast combined audience".

[52] Brittney Rigby, writing for the Australian news website Mumbrella, considered the advertisement-like nature of the series to be positive.

Rigby states; "The series is a story, but also a very long ad for Jeffree Star Cosmetics and Dawson's own make-up collection and merch.

[53] Julia Alexander, writing for The Verge, initially perceived the series to be one that follows Star's personal issues and makeup line, and one that discusses the Westbrook-Charles spat.

Alexander also commented on the changed nature of the series: "Dawson's documentary was supposed to be about Star, ... but it turned into a six-hour-long sales pitch for their new palette".

[55] The first episode was highlighted in YouTube Rewind 2019: For the Record as the second-most liked beauty video behind Charles' "Makeup Tutorial en Español".

[56] Most episodes of The Beautiful World of Jeffree Star reached the number-one spot on YouTube's trending page when published.