[4] Star invested his life savings to start the company's makeup line in 2014, later detailing the bankruptcy he had been facing following his music career.

[7] The company produces lipsticks, concealers, setting powders, highlighters, lip products, jackets, and mirrors.

[11] Seven products—the "Androgyny" palette, the "Magic Star" setting powder and concealer, the "Velour Liquid Lipstick", the "Thirsty" palette, the "Liquid Frost" highlighter, and the "Blood Sugar" palette—were Cosmopolitan's favorite company products.

[6] In an interview for Nylon in April 2016, Star revealed the company's first eye shadow palette, titled "Beauty Killer", which was named after his only studio album.

[17][18] In January 2018, Star revealed the "Blood Sugar" palette, which included 18 shades highlighting red tones.

[21] In October 2018, the company started selling its products in Belgium and the Netherlands,[22] followed by France in November.

Items stolen from the warehouse included the eyeshadow palette "Blue Blood" and a then-unreleased concealer, Magic Star.

[28][29][30] As revealed in The Beautiful World of Jeffree Star, no leads were discovered by the FBI.

[33] Star stated that the collaboration was created mainly to make a palette that has a cheaper price point.

[40] In February 2020, Star released his "Blood Lust" collection, which included the purple-themed 18-pan Blood Lust Palette, 5 Glosses, a new purple Extreme Frost shade, and the Mini Purple Velour Liquid Lipstick Bundle.

[41] In July 2020, Morphe ceased commercial activities with the company over allegations of racism, blackmail and manipulation against Jeffree Star.

[43] In November 2020, Star released his "Blood Money" collection, which included the green-themed 18-pan Blood Money Palette, 4 Glosses, a Lip Balm, 2 new Extreme Frost shades, the Mini Green Velour Liquid Lipstick Bundle, and the debut of the Automatic Eyeliner in 5 shades.

[46] In July, Star announced his "Pink Religion" collection, which included the pink-themed 18-pan Pink Religion Palette, the Sacred Glass Extreme Frost Palette, 8 new Velvet Trap shades, 4 Hydrating Glitz Lip Balm shades, and the Holy Mist Smoothing Facial Spray.

[53] In October 2020, Jeffree Star Cosmetics alongside 10 unnamed people were sued by the estate of Anna Nicole Smith for copyright infringement.