Beistle's line of Halloween-themed products, which was introduced in the 1920s, helped to popularize Halloween decoration in the United States.

[2] Beistle founded the Beistle Company in 1900 in Pittsburgh, Pennsylvania in the basement of his home, where he made artificial flowers and wooden products,[3] and the company's facilities soon expanded to the small town of Oakville, Pennsylvania.

[2][4] In 1910, Beistle imported the technology to produce honeycomb tissue—which was previously only available in Europe and Asia, with Germany serving as a popular source for such materials—to the United States.

[6] Beistle has produced over 1,000 different Halloween-themed designs and decorations since the line was first introduced, and the inexpensiveness and availability of the products helped to popularize Halloween decoration in the U.S.[4][5] Creepy Company, founded in 2015, has produced apparel, enamel pins, and other products based on Beistle designs under the company's license.

[7] Martin Luther Beistle died in 1935, and passed ownership of the company on to his son-in-law Henry E. Luhrs and his family.