[1] In an interview with Pop magazine, Berra revealed that prior to the launch of The Berrics, he had been offered a million-dollar deal to direct a film based on a screenplay that he had written.
Due to filming commitments for his skateboard deck sponsor, Alien Workshop, Berra declined the offer and later commenced work on The Berrics concept following a period of reflection: All I wanted to do is I knew we have this hook because there were a lot of kids that always would ask Eric and I about our building.
I realized we were on to something, like a Studio 54, and I was sitting there one day as I was skating and I think it was Andrew Reynolds that I'd seen do a heel flip backside tailslide on the ledge.
[6] First address: 684 S. Myers street Los Angeles, CA On February 11, 2011, a press release announced a partnership between the La Jolla Group (LJG) and The Berrics.
When given the opportunity to partner with someone like La Jolla Group, take advantage of their infrastructure, still retain full control and ownership of our company, not have to worry about them having skate brands that compete with our advertisers AND get the job done was something we couldn't pass on.
The page also featured a short video segment of several skateboarders, including Billy Marks, performing tricks in the facility, followed by a firecracker explosion at the base of one of the stair sets.
When the "Exit the Berrics" button was clicked on, a second video appeared, featuring professional skateboarder, Felipe Gustavo, performing a series of tricks on one of the ledges in the park.
Prior to December 7, 2012, a series of brief video segments, entitled "Disclosure", were presented on the website over a period of approximately two months.
Featured skateboarders included Daewon Song, Nyjah Huston, Kenny Hoyle, Ishod Wair, Matt Miller, and Kelly Hart.
[30]In the lead-up to the official publication of a Battle Commander by Jamie Thomas, the website launched a new type of special segment, entitled "Interrogation".
[53] Berra provided an explanation of a renovation plan as part of a series of short video segments, filmed for the DVS Shoe company four years after the launch of the website:
The competitors included Steve Berra, Eric Koston, Rob Dyrdek, Andrew Reynolds, Mike Carroll, Marc Johnson, Erik Ellington, PJ Ladd, Danny Montoya, Chris Roberts, Donovan Strain, and Sean Malto.
[61] Competitors included Kelly Hart, Chris Haslam, Torey Pudwill, Jimmy Carlin, Greg Lutzka, Stefan Janoski, David Gonzalez, Kenny Anderson, Lucas Puig, Heath Kirchart, Jerry Hsu, Dennis Busenitz, Peter Ramondetta, and Mike Vallely, among others.
[70] The list of competitors included Danny Garcia, Johnny Layton, Gilbert Crockett, Caesar Fernandez, Benny Fairfax, Josiah Gatlyn, Brandon Biebel, Mark Appleyard, Shane O'Neill, and Marty Murawski.
The first round of the competition involved sixteen skateboarders from the United States (US) competing against sixteen skateboarders from foreign countries, such as Brazil (Rodrigo Tx, Luan Oliveira, Danillo Cerezini, Felipe Gustavo),[75][76][77][78] the United Kingdom (Fairfax),[79] Canada (Morgan Smith, Wade Desarmo, Mark Appleyard),[80][81][82] Colombia (David Gonzalez), Germany (Willow, Alex Mizurov, Lem Villemin),[83][84][85] Sweden (Albert Nyberg), Australia (Shane O'Neill),[86] Spain (Enrique Lorenzo),[87] and the Netherlands (Sewa Kroetkov).
[92][93][94] The teams for Battle at the Berrics V were as follows: Team Koston: Paul Rodriguez, Davis Torgeson, Tom Asta, Marquise Henry, PJ Ladd, Manny Santiago, Sean Malto, Trent McClung, Ishod Wair, Felipe Gustavo, Keelan Dadd, Tommy Fynn, Torey Pudwill, Evan Smith, Morgan Smith, and Moose.
[95][96] Team Berra: Chris Cole, Shane O'Neill, Billy Marks, Ryan Decenzo, Jimmy Carlin, Sebo Walker, Ryan Pearce, Boo Johnson, Corey Kennedy, Matt Miller, Nyjah Huston, Ronnie Creager, Kevin Romar, Nick Tucker, Mikemo Capaldi, and Theotis Beasley.
Presented by Berra, the video revealed that "thousands" of people across Southern California, US had been asked about who they would like to see in the competition during the two weeks prior to the announcement.
[109] The eighth installment of the Battle at the Berrics concluded with Tom Asta, Sewa Kroetkov, Shane O'Neill, and Cody Cepeda competing on Finals Night.
Kroetkov won the Roshambo and never failed a trick, winning with a rarely-seen Hardflip Late Frontside 180 and securing his first Battle at the Berrics victory.
Controversy ensued when Kroetkov called a do-over on his own Frontside Double Flip after a minor toe-drag and subsequently missed his second attempt, putting Joslin on offense.
The finals night was held on 21 June 2022, with Sewa Kroetkov (Pro), Tyler Peterson (Joe), Jamie Griffin (Influencer) & Paul Rodriguez (Icon) being the finalists.
[116] A new contest entitled "Run & Gun" was launched in July 2013, and involves invited competitors conceiving of and filming a 60-second sequence of tricks within a 24-hour period inside the Berrics facility.
As of August 11, 2013, the competitors are Shane O'neill, Curren Caples, David Gonzalez, Billy Marks, Manny Santiago, Madars Apse, Felipe Gustavo, Evan Smith, Ishod Wair, Andrew Reynolds, Wes Kremer, Dennis Busenitz, and Torey Pudwill.
[117] On October 21, 2013, Felipe Gustavo was revealed as the winner of the Run & Gun contest and Madars Apse won the best trick award for a "wallie jam 50-50 on the handrail".
Skateboarders included Joey Brezinski, Koston, Cole, Song, and Youness Amrani, and the winner was voted by the fans of the website.
[125]Also in February 2013, Berra himself provided a perspective of the Berrics in relation to the other web-based skateboarding film media channels—Tony Hawk's RIDEChannel on YouTube, Red Bull, Network A (responsible for Rodriguez's Berra-directed LIFE series), and Allisports—that have been established in the US for a worldwide audience: "All making, in my opinion, subpar content that I don't think helps the “industry” more than it's helping YouTube sell commercials for cars and insurance companies.