The survey was launched in 2003 by the European Heritage Association from Zagreb under leadership from professor Tomislav S. Šola.
The event is being held every year in the city of Dubrovnik, Croatia at the end of September.
The aim of the conference is to give prize winning projects from the preceding year further professional and media attention.
The event serves to identify and promote the best museum, heritage and conservation projects in the world.
The main patron is the ICOM Fund of the International Council of Museums (ICOM),[2] other patrons are: ICOMOS, ICCROM, International Federation of Library Associations, the City of Dubrovnik and the Croatian Ministry of Culture.