[2] In 1959, the novel was adapted into a film of the same name released by Twentieth Century Fox directed by Jean Negulesco and starring Diane Baker, Hope Lange, Stephen Boyd, Suzy Parker, Robert Evans, Brian Aherne and Joan Crawford.

The novel was also adapted into a soap opera of the same name written by James Lipton.

[3][4] The book appears in season 1 episode 6 of the American period drama television Mad Men (2007).

The main character, Donald Draper, is reading the book, lying on his bed, telling his wife that he finds it fascinating.

The scene suggests that the authors of Mad Men, which is all about advertising, paid a tribute to the novel.