[2] In 1950, after the deal with Crummer fell though, Hilton decided to purchase the company (and the property) for $3.07 million and erect the hotel itself.

[10] Since 1961, the International Ballroom has hosted the Golden Globe Awards ceremony, presented annually (until 2023) by the Hollywood Foreign Press Association.

[11] In 1960, the hotel was further expanded with the 2-story Lanai wing, with 41 rooms whose sliding glass doors gave out directly onto the pool and patio.

In June of that year, construction began on 180-room addition, a connecting 4-story building surrounding a new swimming pool, completed in 1967, which brought the hotel to a total of 630 rooms.

In 2003, Griffin sold the Beverly Hilton for $130 million to Beny Alagem, co-founder of Packard Bell Electronics, through his company Oasis West Realty.

[20] Commemorating its 50th anniversary, an ambitious $80 million renovation by architecture firm Gensler began in conjunction with Hilton Hotels, which has managed the property since it opened.

[21] The renovation reduced the number of rooms to 570, which feature 42-inch plasma high-definition televisions and Bose Wave radios.

One intent of the owner's plan was "to position the upgraded hotel as a less-expensive 4½-star alternative to nearby five-star rivals such as the Peninsula.

Local resident opponents led by a group called Citizens Right to Decide Committee gathered enough signatures to place the referendum (Measure H) on November 4, 2008, ballot with the argument that "It's Just Too Big."

08-R-12601, "Resolution of the Council of the City of Beverly Hills amending the General Plan to enable the revitalization of the Beverly Hilton Hotel site with a new Luxury Hotel, Condominiums, and Open Space," Los Angeles County election officials reported a week after the vote that local Measure H was losing by 68 votes, with provisional ballots yet to be counted.

The hotel also features a monumental stainless steel sculpture titled 'SWAY' which was designed and fabricated by sculptor Nick Petronzio.

Two main residential towers, 28 and 32 stories, will contain just under 200 Aman-branded condominiums,[30] while a smaller 10-story building on Wilshire will contain an Aman Hotel, featuring 75 suites.