The cafe is owned by Aseem Grover and Fawzia Ahmed.
Presently, it has seven outlets, one in Kailash Colony market, the original East of Kaliash outlet was closed, three in Khan Market including the newly opened The Big Chill Cakery, one in DLF Promenade, Vasant Kunj, DLF Place, Saket, Connaught Place and one in DLF Mall of India, Noida.
It is a widely known restaurant all over Delhi and is famous for its grilled dishes, pasta, pizza, ice cream and cheesecakes.
[2][3] The interior of the cafe has been designed to give a slightly retro look.
[4] The walls are adorned with framed posters of classic films like Casablanca and Psycho.