"[2] Evelyn McDonnell of the Los Angeles Times named it a "must-read...character-driven narrative" for anyone interested in "the music business or hip-hop.

"[3] Dan Charnas revealed that his research for The Big Payback included interviewing "over 300 people: record executives, entrepreneurs, artists, managers, producers, DJs, journalists,"[4] research which McDonnell praised as "meticulous."

She also wrote that the book has a "fine sense of both the macro and the micro," calling out in particular how it highlighted the "intertwining of commerce and art."

However, McDonnell also wrote that despite its "ambitious scope," the book was "not always balanced...largely ignoring Atlanta, Houston, Miami, etc."

[3] Publishers Weekly called the book a "stylish, lavishly detailed love letter to the genre and the industry," and praised it for its "nuanced treatment of the impresarios behind signature sounds.