Established in late 2005, the Bloody Beetroots were initially a dj duo consisting of Bob Rifo and Tommy Tea, who later left in 2012.

He is a classically trained musician, but gained reputation for producing music with styles ranging from punk rock to the new wave of the 1980s.

Later in 2011, during the Church of Noise tour, vocalist Dennis Lyxzén of the punk band Refused joined and provided vocals for a few songs.

The second single, "Chronicles of a Fallen Love" (featuring Greta Svabo Bech) was released in December 2012, also with the two-part remix EPs.

In February 2013, Bob Rifo announced a third single "Spank" (produced with TAI and Bart B More), as well as an accompanying music video.

The mask Rifo wears on stage has been re-designed as well – now featuring wearable LED lights on the Venom-shaped eyes, which are controlled remotely via MIDI.

In 2013, Rifo announced and released a new social media platform called "the Real Church of Noise", which is a "safe haven for like-minded individuals to share and collaborate".

[6] Shortly after the Chaos and Confusion tour, Rifo began to DJ across the world under the pseudonym SBCR (an acronym of his stage name).