On 5 June 2015, the countdown timer reached zero with no button press attempts, ending the experiment.
[8] The button could only be pressed once by each unique Reddit account created before the event started on 1 April.
When hovering the cursor over this colored dot, the time in seconds on the counter when the user clicked the button would be displayed.
[13] On 5 June 2015, at 21:49:53 UTC, a person with Reddit username "BigGoron" became the last user to press the button (dubbed "The Pressiah" by the community).
Each individual cult could be easily identified by the color of its flair, represented by the short time frame in which any user pressed the button.
[22][25][26] Members of this cult attempted to prevent the button from ever reaching zero by pressing it before the clock could fully descend.
[25] The 'Knights' went so far as to create an algorithm associated with a large pool of thousands of "dummy" accounts to press the button automatically before it could reach zero.
However, of these accounts, one was not verified to have been created prior to 1 April 2015, and therefore was unable to press the button, permitting it to finally reach zero.