[1] Established originally as The Hoe, The Central Echo has evolved to be one of the best college student publications in the Western Visayas region: It has been recognized as Second Best Magazine and Fifth Best Newspaper by the Philippine Information Agency-Region 6 in 2009.
The university was totally devastated as Japanese bombed the school leaving only the ruins of the Anna V. Johnson Memorial Hall among all the other structures inside the campus.
The Director for Academic Programs, Mr. Alfredo Catedral initiated the revival of the student publication as Central Philippine College re-opened in 1945 shortly after Iloilo City was cleared of Japanese soldiers.
Dr. Larsen, being a book author and an advocate of free press strengthened the university's support to The Central Echo by providing it with sufficient funds to continue its operations.
In spite the President's call to censor all publications including campus papers, CE stood still exposing its audacity and courage as it continued to publish its views against the Marcos' dictatorship.