The Charm

The guest appearances featured on the album were fellow rappers Cool Breeze, Petey Pablo, Duddy Ken, Killer Mike and the Ying Yang Twins, and singers Frankie J, Scar and Sleepy Brown.

Club praised the production work from Organized Noize and Bubba for still being able to deliver strong philosophical lyrics with bits of humor in them, concluding that "Sparxxx will probably never move enough units to justify his early billing as rap's next great white hope, but creatively, he continues to exceed even the loftiest expectations".

[4] Soren Baker of the Los Angeles Times also praised Organized Noize's production for making Bubba sound commercially viable while allowing him to add more lyrical depth to his repertoire.

[7] Justin Monroe of Vibe said that despite mainstream tracks like "Run Away" and "Ms. New Booty", Bubba maintains his tendency to bring sharp lyricism to his rhymes, concluding that "While his hedged bets reduce both risk and reward, his rural raps restore at least some of the magic in The Charm".

[5] Jeff Vrabel of PopMatters felt that the lack of Timbaland and presence of Big Boi as executive producer throughout the album allowed for dull and meandering beats for Bubba to use to deliver uninspired brag raps without any creativity, calling it "one of year's most disappointing belly-flops".