"Heat It Up" is the second single off Bubba Sparxxx's third full-length album The Charm (2006).

"Heat It Up" had less chart success than its predecessor "Ms. New Booty", peaking at numbers 24 and 57 on the Billboard Hot Rap Songs and Hot R&B/Hip-Hop Songs charts respectively.

"Heat It Up" received generally negative reviews from music critics.

Steve 'Flash' Juon of RapReviews criticized the song for having production that's generic and simplistic sounding, and Bubba for delivering dull brag rap.

"[3] Bubba performed "Heat It Up" with Mr. Collipark on Last Call with Carson Daly on August 3, 2006.