William Carus Wilson (1791–1859),[1] who was based near Kirkby Lonsdale where the journal was initially printed.
Carus Wilson is perhaps best known for being portrayed negatively as Mr Brocklehurst in Charlotte Brontë's Jane Eyre (1847).
In its early years, it "inculcate[d] good behaviour by dire warnings of eternal damnation for children struck down by God, without time for repentance, as punishment for their sins.
William Carus Wilson's rationale for embarking on the publication of the journal was expressed to his young readers in the first edition: For the last five years, I have sent out a monthly penny tract, called "THE FRIENDLY VISITOR."
But I have thought it better to keep it as it is; and to publish a new work wholly for the young, which I call "THE CHILDREN'S FRIEND".