The Clean Air Campaign

After that date, The Clean Air Campaign secured private funding through corporate and foundation grants to deploy demand management programs and services to employers, commuters and schools.

[2] These education efforts were part of a statewide strategic approach to improve mobility and air quality, bringing public and private sector interests together.

[citation needed] The Clean Air Campaign worked with employers in the region, given that high concentrations of employees commuting to a common destination during peak travel periods are a high-value audience for their programs.

Campaign experts designed a commute alternative program tailored to the specific needs of the employer based on workforce size, operating hours, office access to public transit and an array of other factors.

[5] As one of the leading American cities when it comes to wireless and broadband internet access,[6] the Atlanta metro area stands to benefit economically from the expanded adoption of telework.

[8] Clean Air Campaign lobbied to keep Georgia's telework tax credit in place, as well as assisting businesses in taking advantage of these available funds.

Traffic with 73 solo drivers vs. traffic with 73 commuters using commute alternatives including bus, carpool and vanpool.
A Clean Air Campaign promotion utilizing an exhaust-cloud shaped balloon.