The Cloud is a provider of public access Wi-Fi hotspots in the United Kingdom and is a member of the Wireless Broadband Alliance.

[3] Telenor partnered with the Cloud Nordic in 2006 to offer free Wi-Fi at public hotspots.

[5] Between 2005 and 2008, The Cloud acquired German wifi providers GANAG, Airnyx and CANOVA Wireless.

[6] In 2008, the company received €15 million in funding from Ferd Ventures, existing investors and GP Bullhound.

[10] In 2012, Telefónica O2 UK discontinued free access to The Cloud for customers on unlimited wi-fi contracts.