The piece was a co-operative venture by what The Times called "a group of well-known musical comedy and variety artists" presenting "an all-star 'pierrot' entertainment in the West-end.
[3] The Co-Optimists provided an early platform for the comedy actor and singer Stanley Holloway, and brought him wider notice throughout the UK.
[5] The show's music and lyrics were written by Melville Gideon, Clifford Grey, Irving Berlin, Philip Braham, Vivian Ellis, William Helmore, Ivy St Helier, Laddie Cliff, Austin Melford, Greatrex Newman, Arthur Schwartz and Clifford Seyler.
The stage performers were George K. Arthur, Davy Burnaby, Betty Chester, Charles Childerstone, Gilbert Childs, Laddie Cliff, Mimi Crawford, Melville Gideon, Stanley Holloway, Mary Leigh, Elsa MacFarlane, Austin Melford, Phyllis Monkman, Herbert Mundin, Elsie Randolph, Cyril Ritchard, Babs Valerie and Clifford Witley.
Artists performing in the film were Davy Burnaby, Phyllis Monkman, Gilbert Childs, Laddie Cliff, Melville Gideon, Stanley Holloway, Betty Chester, Elsa MacFarlane, Peggy Petronella, and Harry S. Pepper.