He was raised by a single mom who worked as a dental hygienist for Bill Dorfman, a dentist popular with celebrities.

[5][1][6] His website of photos of late-night parties frequented by up-and-coming musicians, "it-kids", and indie celebrities is considered according to Vogue “one of the earliest and most impactful social photography sites of its kind”.

[3] In the summer of 2005, Hunter met Cory Kennedy at a Blood Brothers concert at the El Rey Theatre in Los Angeles.

In January 2006, Kennedy and her best friend began an internship at his office, to fulfill a requirement from her high school for graduation.

The shop sold exclusive pieces by some of Hunter’s friends including Steve Aoki Shepard Fairey, Jeremy Scott, and Todd Selby.