Irregular Choice

A small collection of shoes created for Heatherette's 2007 collection reportedly led to demand from the likes of Mena Suvari, Theodora Richards and Lydia Hearst; and was followed up by a spin-off range called Heatherette Loves Irregular Choice in response to fan demand.

[2] Among Irregular Choice's early designs were shoes and boots based upon the traditional Japanese split-toe look.

[5] In Summer 2004, the brand introduced handbags; followed up with gloves, umbrellas and other accessories for that year's Fall collections.

[2] One Irregular Choice trademark is the "character heel," including rabbit-shaped ones (called 'Thumper'),[6] garden gnome[7] and unicorn designs.

[8] In 2003 Irregular Choice debuted their shoes onto the American market, and within a year were being stocked by 240 stores across the United States.