The song came with a music video, which garnered more than 3 million views per day, leading daily trends on YouTube.
The producer was Ivan Urgant, the script writers were Aleksandr Gudkov, Grigory Shatokhin & Vadim Seleznyov, and the directors were Roman Kim, and Mikhail Semichev.
[4] Following the music video's release, on the online petition platform Change.org was collecting signatures to deprive Kirkorov the title of People's Artist of Russia.
The creator of the petition stated that the video promotes inappropriate behavior, alcohol use (including amongst minors), and using obscene language.
[5] On 4 May, Philipp Kirkorov, in response to the petition, said that his song topped the charts on Apple Music and iTunes in Russia.