"[6] The Continuing Story of Carol and Ferd takes on a loose long-form narrative, with two main subjects in a circle of friends, primarily shot in San Francisco.
The footage features several others in their social group, notably Richard, a previous paramour of Carel's, who appears in an attempt to convince them to not get married, as well as in the actual marriage scene.
The ceremony was a combination of a Jewish service and a media show, referencing Marshall Mcluhan's phrase "The medium is the message".
The scrolling text introduction reads: Video and Television Review brings you "The Continuing Story of Carel and Ferd", a documentary soap opera set in October 1970, when Carel Rowe and Ferd Eggan were about to "tie the knot" they invited a third partner to join the marriage, a portable video camera.
For the next hour we join Carel and Ferd along with the tapemaker Arthur Ginsberg and Jon Carroll, the west coast editor of the Village Voice as they watch their story on tape again.
[7] Though the footage was taken and presented before its appearance on public television, the WNET program ran after the original run of the documentary series An American Family on PBS, linking the two as examples of precursors to reality television, early attempts at introducing the camera into daily life.