With a seating capacity of 1,300, the theater was equipped with an $18,000 Wurlitzer pipe organ with two manual and eight ranks.

[3] The inaugural screening featured the silent movie Padlocked starring Noah Beery, Louise Dresser, and Douglas Fairbanks Jr.

Initially facing some naming-conflict issues, the theater opened as the New Branford Theatre, but the matter was resolved at the beginning of 1927.

The signage was updated, replacing the "B"s with "C"s, and on January 27, 1927, the theater became known as the New Cranford Theatre.

[7][8][9] The theater added a small live performing arts stage to the venue in the early 2020s.