In September 2010 the Advertiser adopted a short-lived hybrid part-paid, part free strategy, with 70,000 copies delivered to homes across Sutton and Croydon.
In June 2010, 14-year-old Lillian Groves was killed by a speeding car driver who had been smoking cannabis.
In August 2011, the Advertiser launched a campaign alongside Lillian's family calling on the Government to reform the law on drug driving.
[4] In November that year Lillian's family met with Prime Minister David Cameron, who promised to introduce new legislation, adding that her death "proved the need for roadside drugs testing" and that the then driving legislation, which relied on police to prove impairment by other means, was "all wrong".
Prime Minister David Cameron credited the campaign and the bravery of the Groves family.