[1] Two copies of The Cube were made, and they both tour Europe in a different city each year.

[3] Celebrity chefs from those countries have been brought into the spaces in order to demonstrate the cooking they normally produce at their own restaurants.

[7][8] During its stay in London, John O'Ceallaigh of The Daily Telegraph ate at The Cube while Daniel Clifford was in residence.

He thought that as a "promotional vehicle it makes much more impact than a display stand in Currys", but at the end of his meal he departed reluctantly, saying "I’m not usually a fan of corporate pop-ups but, for those who can afford it, Electrolux has created something special.

"[1] Lisa Markwell for The Independent whilst Sat Bains was cooking and described the space as "dazzling", and gave the location a score of eight out of ten.